Introduction
West Coast Digital Ventures LLC ("we," "our," or "us") operates Sendero Coaching, a platform that enables health coaches to track client compliance, monitor wellness data from wearable devices, and guide meaningful progress through AI-powered insights. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service.
By using Sendero Coaching, you consent to the data practices described in this policy. If you do not agree with the terms of this privacy policy, please do not access the service.
Data We Collect
Account Information
When you create an account, we collect information such as your name, email address, and role (coach or client).
Protocol & Compliance Data
We store protocols created by coaches (habits, supplements, workouts, nutrition items), client check-in responses, and compliance tracking data. This includes daily check-in status, notes, and adherence metrics.
AI Chat Interactions
When coaches use the AI assistant feature, we log queries and responses to provide the service and improve quality. AI queries are scoped to each coach's own client data and are never shared across coaches or used to train AI models.
Wearable Device Data
When a client connects a wearable device to Sendero Coaching, we access wellness data from that device. The specific data collected depends on the device connected. Currently supported and planned integrations include:
Oura Ring
When you connect your Oura Ring account, we access the following categories of wellness data:
| Data Category | Specific Metrics |
|---|---|
| Sleep Metrics | Sleep duration, sleep stages (REM, deep, light), sleep efficiency, sleep latency, sleep timing |
| Activity Data | Daily steps, calories burned, active calories, movement patterns |
| Readiness Scores | Daily readiness score, contributing factors, recovery status |
| HRV Measurements | Heart rate variability trends, nightly HRV averages |
| Heart Rate | Resting heart rate, daytime heart rate, heart rate trends |
| Body Temperature | Skin temperature trends and deviations from baseline |
Strava
When you connect your Strava account, we access the following workout data:
| Data Category | Specific Metrics |
|---|---|
| Workout Sessions | Activity type, duration, distance, start time |
| Heart Rate | Average heart rate, max heart rate, heart rate zones |
| Effort Data | Relative effort, training load, suffer score |
WHOOP (Coming Soon)
When available, we will access recovery scores, strain data, sleep performance, and HRV measurements.
Garmin Connect (Coming Soon)
When available, we will access the following categories of wellness data:
| Data Category | Specific Metrics |
|---|---|
| Sleep Metrics | Sleep duration, sleep stages, sleep score, sleep timing |
| Activity Data | Daily steps, calories burned, active minutes, distance |
| Body Battery | Energy levels, stress data, recovery status |
| Heart Rate | Resting heart rate, HRV, heart rate trends |
Keto-Mojo (Coming Soon)
When available, we will access blood glucose readings, blood ketone levels, and glucose-ketone index (GKI) ratios.
Apple Health (Coming Soon)
When available, we will access aggregate health metrics including sleep, activity, heart rate, and other health data that you choose to share.
Important: We do NOT collect geographic location data from any wearable device or any other source. Sendero Coaching does not track, store, or process any location information.
How We Use Your Data
Your data is used exclusively for the following purposes:
- Coach Access: Sharing your wellness metrics with your assigned health coach to monitor protocol compliance and provide guidance
- Automatic Verification: Using wearable data to automatically verify protocol item completion (e.g., verifying sleep duration against a "sleep 8 hours" protocol item)
- Trend Analysis: Displaying historical trends and patterns to help your coach make informed recommendations
- AI-Powered Insights: Enabling coaches to ask natural language questions about client data and receive answers grounded in real metrics
- Compliance Tracking: Calculating and displaying adherence percentages and compliance dashboards
- Service Functionality: Powering the core features of Sendero Coaching that enable coach-client wellness monitoring
We do not use your data for advertising, profiling, or any purpose unrelated to the health coaching service you signed up for.
Data Sharing
Who We Share Data With
- Your Assigned Health Coach: Your wellness data is shared with the coach you have been assigned to or have selected within Sendero Coaching
- AI Processing: Coach queries to the AI assistant are processed using Anthropic's Claude API. Only the data necessary to answer the specific query is included, and Anthropic does not retain or train on this data per their data processing terms.
What We Never Do
We will never sell, market, or license your wellness data or any personal health information to third parties. Your wellness data is not a product — it is entrusted to us solely to facilitate your health coaching relationship.
Third-Party Data Collection Disclosures
Oura Ring
In accordance with the Oura API Agreement, we disclose that Oura may collect certain use data and information about your use of this integration for any business purpose, internal or external. This data collection by Oura is subject to Oura's own Privacy Policy, which you can review at ouraring.com/privacy-policy.
Strava
When you connect your Strava account, your activity data is transferred from Strava to Sendero Coaching via the Strava API. Your use of Strava is governed by the Strava Privacy Policy and Strava API Agreement.
Garmin Connect
When you connect your Garmin account, your data is transferred from Garmin to Sendero Coaching. This data is submitted to us, not to Garmin, and Garmin has no responsibility or liability for data once transferred to our service. Garmin's collection and use of your data is governed by the Garmin Connect Privacy Policy.
WHOOP, Keto-Mojo, Apple Health
When these integrations become available, your use of each service will be governed by that provider's own privacy policy and terms of service. We will update this section with specific disclosures as each integration launches.
Data Retention & Deletion
Retention Periods
- Wearable device data is cached for a maximum of 60 days
- Account information is retained for the duration of your active subscription
- AI query logs are retained for 90 days for service quality purposes, then automatically deleted
- Upon account termination, all personal data is deleted within 30 days
Deletion Upon Request
You may request deletion of your data at any time by contacting us at [email protected]. We will process deletion requests within 30 days.
Immediate Deletion on Access Revocation: If you revoke Sendero Coaching's access to a connected device through your account settings (e.g., Oura Cloud, Strava Settings, or Garmin Connect), we will immediately delete all data from that device associated with your account. This deletion is automatic and does not require a separate request.
Your Rights
You have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you
- Correction: Request correction of inaccurate personal data
- Deletion: Request deletion of your personal data
- Portability: Request an export of your data in a machine-readable format
- Revocation: Disconnect your wearable device account at any time through your device's account settings
- Withdraw Consent: Withdraw consent for data processing at any time
To exercise any of these rights, please contact us at [email protected].
GDPR Compliance
For users in the European Economic Area (EEA), United Kingdom, or Switzerland, we comply with the General Data Protection Regulation (GDPR) and provide the following additional information:
Legal Basis for Processing
- Consent: You provide explicit consent when connecting your wearable device account
- Contract: Processing is necessary to provide the service you requested
- Legitimate Interest: Processing necessary for service improvement and security
International Data Transfers
Your data may be transferred to and processed in the United States. We ensure appropriate safeguards are in place, including Standard Contractual Clauses where applicable.
Data Protection Officer
For GDPR-related inquiries, contact us at [email protected].
Right to Lodge a Complaint
You have the right to lodge a complaint with your local data protection supervisory authority if you believe your rights have been violated.
Security
We implement robust security measures to protect your data:
- Encryption in Transit: All data transmitted between your device, connected wearable services, and our servers is encrypted using HTTPS/TLS
- Encryption at Rest: Stored data is encrypted using industry-standard encryption algorithms
- Access Controls: Strict access controls limit data access to authorized personnel only. Coach data is tenant-isolated — coaches can only access their own clients' data
- OAuth Authentication: We use industry-standard OAuth 2.0 for all wearable device connections. We never store your device passwords
- Regular Audits: We conduct regular security reviews and updates
Breach Notification: In the unlikely event of a data breach affecting your personal information, we commit to notifying affected users within 24 hours of discovery, in accordance with applicable laws and regulations.
Children's Privacy
Sendero Coaching is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a minor, please contact us immediately.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.
Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us:
West Coast Digital Ventures LLC
Email: [email protected]