Introduction
West Coast Digital Ventures LLC ("we," "our," or "us") operates Sendero Coaching, a platform that enables health coaches to track client compliance, monitor wellness data from wearable devices, and guide meaningful progress through AI-powered insights. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service.
By using Sendero Coaching, you consent to the data practices described in this policy. If you do not agree with the terms of this privacy policy, please do not access the service.
Data We Collect
Account Information
When you create an account, we collect information such as your name, email address, and role (coach or client).
Protocol & Compliance Data
We store protocols created by coaches (habits, supplements, workouts, nutrition items), client check-in responses, and compliance tracking data. This includes daily check-in status, notes, and adherence metrics.
AI Chat Interactions
When coaches use the AI assistant feature, we log queries and responses to provide the service and improve quality. AI queries are scoped to each coach's own client data and are never shared across coaches or used to train AI models.
Wearable Device Data
When a client connects a wearable device to Sendero Coaching, we access wellness data from that device. The specific data collected depends on the device connected. Currently supported and planned integrations include:
Oura Ring
When you connect your Oura Ring account, we access the following categories of wellness data:
| Data Category | Specific Metrics |
|---|---|
| Sleep Metrics | Sleep duration, sleep stages (REM, deep, light, awake), sleep efficiency, sleep latency, sleep timing, sleep score |
| HRV Measurements | Nightly HRV averages, HRV trends |
| Heart Rate | Resting heart rate, heart rate trends |
| Respiratory Rate | Nightly respiratory rate |
| Skin Temperature | Deviation from baseline |
| SpO2 | Average and minimum blood oxygen saturation (when available) |
| Readiness Scores | Daily readiness score, contributing factors |
| Activity Data | Daily steps, activity data |
Strava
When you connect your Strava account, we access the following workout data:
| Data Category | Specific Metrics |
|---|---|
| Workout Sessions | Activity type, title, duration, elapsed and moving time |
| Distance & Elevation | Distance, elevation gain/loss, pace, and speed data |
| Heart Rate | Average, max, min heart rate, and time-in-zone breakdowns |
| Power Data | Average, normalized, and max power, intensity factor, TSS (where available) |
| Cadence & Calories | Cadence data and calorie estimates |
| Effort Data | Perceived effort and RPE (when provided by athlete) |
| GPS & Laps | GPS tracks and lap data |
WHOOP
When you connect your WHOOP account, we access the following categories of wellness data:
| Data Category | Specific Metrics |
|---|---|
| Recovery | Recovery score, HRV (rMSSD), resting heart rate, SpO2, skin temperature |
| Strain | Day strain, energy burned (calories) |
| Sleep | Sleep performance %, sleep consistency, sleep efficiency, respiratory rate, sleep stage durations (REM, deep, light, awake) |
| Workouts | Activity type, activity strain, average heart rate, max heart rate, heart rate zone durations |
Apple Health
When you connect Apple Health through the Sendero Coaching iOS app, we access the following categories of health data (read-only):
| Data Category | Specific Metrics |
|---|---|
| Activity | Step count, active energy burned, basal energy burned, Apple Exercise Time |
| Nutrition | Dietary calories, protein, carbohydrates, total fat |
| Workouts | Workout sessions (type and duration), heart rate during workouts |
| Cycling Metrics | Cycling power, cycling cadence |
| Running Metrics | Running power |
Coming Soon
We plan to support additional integrations including Garmin Connect and Keto-Mojo. Details on the specific data types collected will be added to this policy as each integration launches.
Important: We do NOT collect geographic location data from any wearable device or any other source. Sendero Coaching does not track, store, or process any location information.
How We Use Your Data
Your data is used exclusively for the following purposes:
- Coach Access: Sharing your wellness metrics with your assigned health coach to monitor protocol compliance and provide guidance
- Automatic Verification: Using wearable data to automatically verify protocol item completion (e.g., verifying sleep duration against a "sleep 8 hours" protocol item)
- Trend Analysis: Displaying historical trends and patterns to help your coach make informed recommendations
- AI-Powered Insights: Enabling coaches to ask natural language questions about client data and receive answers grounded in real metrics
- Compliance Tracking: Calculating and displaying adherence percentages and compliance dashboards
- Service Functionality: Powering the core features of Sendero Coaching that enable coach-client wellness monitoring
Before connecting a wearable integration, coaches are presented with a disclosure of the specific data types that will be collected and must acknowledge that their client has consented to sharing their health data.
We do not use your data for advertising, profiling, or any purpose unrelated to the health coaching service you signed up for.
Data Sharing
Who We Share Data With
- Your Assigned Health Coach: Your wellness data is shared with the coach you have been assigned to or have selected within Sendero Coaching
- AI Processing: When a coach initiates an AI query, the data necessary to answer that specific query is sent to a third-party AI service. Each query is scoped to a single client's data. The AI service does not use your data for model training and retains data only transiently for safety monitoring purposes.
What We Never Do
We will never sell, market, or license your wellness data or any personal health information to third parties. Your wellness data is not a product — it is entrusted to us solely to facilitate your health coaching relationship.
AI Transparency
Your health and wellness data may be processed by a third-party AI service to generate coaching insights. This processing includes:
- Natural language queries: Coaches can ask questions about your wearable and compliance data
- Trend analysis: AI may identify patterns in sleep, activity, recovery, and other metrics
- Recommendations: AI-generated suggestions based on your data trends
Your data is NOT used for: AI model training, cross-user aggregation or benchmarking, sale or licensing to any third party, or any purpose unrelated to your coaching relationship.
Third-Party Data Collection Disclosures
Oura Ring
In accordance with the Oura API Agreement, we disclose that Oura may collect certain use data and information about your use of this integration for any business purpose, internal or external. This data collection by Oura is subject to Oura's own Privacy Policy, which you can review at ouraring.com/privacy-policy.
Strava
When you connect your Strava account, your activity data is transferred from Strava to Sendero Coaching via the Strava API. Your use of Strava is governed by the Strava Privacy Policy and Strava API Agreement.
Garmin Connect
When you connect your Garmin account, your data is transferred from Garmin to Sendero Coaching. This data is submitted to us, not to Garmin, and Garmin has no responsibility or liability for data once transferred to our service. Garmin's collection and use of your data is governed by the Garmin Connect Privacy Policy.
WHOOP
In accordance with the WHOOP API Terms of Use, we disclose that WHOOP may monitor your use of the WHOOP API integration and may use data collected through the API for any business purpose, internal or external. WHOOP's collection and use of your data is governed by the WHOOP Privacy Policy. Your use of the integration is subject to the WHOOP API Terms of Use.
WHOOP data accessed through Sendero Coaching is not used for HIPAA-regulated purposes. Sendero Coaching makes no representations regarding HIPAA compliance with respect to WHOOP data.
WHOOP data is refreshed in accordance with WHOOP API cache headers. We do not retain cached copies of WHOOP data longer than permitted by WHOOP's cache-control directives.
Apple Health
Apple Health data is read from your device via HealthKit and transmitted to Sendero's servers over HTTPS. Apple does not receive or process your data through this integration — all data flows directly from your device to our servers. Your use of Apple Health is governed by Apple's Privacy Policy. For details on exactly what data we read and how we handle it, see our Apple Health Data page.
Keto-Mojo
When this integration becomes available, your use of the service will be governed by that provider's own privacy policy and terms of service. We will update this section with specific disclosures when the integration launches.
Health Data & HIPAA
Sendero Coaching is a wellness and coaching platform. We are not a HIPAA-covered entity and do not offer Business Associate Agreements (BAAs).
Health data processed through our Service — including wearable metrics, lab values, and nutrition data — is treated as general wellness information for coaching purposes. We do not use any health data for HIPAA-regulated purposes.
If you are a healthcare provider subject to HIPAA or similar regulations, you are solely responsible for ensuring your use of Sendero Coaching complies with applicable privacy laws. You should not upload Protected Health Information (PHI) to the Service.
For questions about our data practices, contact [email protected].
Data Retention & Deletion
Wearable Data Retention
- While connected: Wearable data is retained for the duration of the active integration connection and coach-client relationship.
- On disconnection/revocation: All data from that provider — including raw, normalized, and derived data — is permanently deleted immediately upon disconnection.
- On account termination: All wearable data is deleted within 30 days.
- WHOOP data: Per the WHOOP API Terms of Use, all WHOOP data is deleted immediately upon termination or disconnection of the WHOOP integration — not subject to the general 30-day window.
Other Retention Periods
- Account information is retained for the duration of your active subscription
- AI query logs are retained for 90 days for service quality purposes, then automatically deleted
- Upon account termination, all personal data is deleted within 30 days
Deletion Upon Request
You may request deletion of your data at any time by contacting us at [email protected]. We will process deletion requests within 30 days.
Deletion on Access Revocation: If you revoke Sendero Coaching's access to a connected device — either through the app or through your provider's account settings (e.g., Oura Cloud, Strava Settings, WHOOP App Settings, or Garmin Connect) — we will delete all data from that device associated with your account immediately, and in all cases within 48 hours. This deletion is automatic and does not require a separate request.
Your Rights
You have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you
- Correction: Request correction of inaccurate personal data
- Deletion: Request deletion of your personal data
- Portability: Request an export of your data in a machine-readable format
- Revocation: Disconnect your wearable device account at any time through your device's account settings
- Withdraw Consent: Withdraw consent for data processing at any time
To exercise any of these rights, please contact us at [email protected].
GDPR Compliance
For users in the European Economic Area (EEA), United Kingdom, or Switzerland, we comply with the General Data Protection Regulation (GDPR) and provide the following additional information:
Legal Basis for Processing
- Consent: You provide explicit consent when connecting your wearable device account
- Contract: Processing is necessary to provide the service you requested
- Legitimate Interest: Processing necessary for service improvement and security
International Data Transfers
Your data may be transferred to and processed in the United States. We ensure appropriate safeguards are in place, including Standard Contractual Clauses where applicable.
Data Protection Officer
For GDPR-related inquiries, contact us at [email protected].
Right to Lodge a Complaint
You have the right to lodge a complaint with your local data protection supervisory authority if you believe your rights have been violated.
Security
We implement robust security measures to protect your data:
- Encryption in Transit: All data transmitted between your device, connected wearable services, and our servers is encrypted using HTTPS/TLS
- Encryption at Rest: Stored data is encrypted using industry-standard encryption algorithms
- Access Controls: Strict access controls limit data access to authorized personnel only. Coach data is tenant-isolated — coaches can only access their own clients' data
- OAuth Authentication: We use industry-standard OAuth 2.0 for all wearable device connections. We never store your device passwords
- Regular Audits: We conduct regular security reviews and updates
Breach Notification: In the unlikely event of a data breach affecting your personal information, we commit to notifying affected users within 24 hours of discovery, in accordance with applicable laws and regulations. Where the breach involves WHOOP data, we will also notify WHOOP at [email protected] per the WHOOP API Terms of Use.
Children's Privacy
Sendero Coaching is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a minor, please contact us immediately.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.
Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us:
West Coast Digital Ventures LLC
Email: [email protected]